Are you watching Halftime?

I’ve been wrestling with something lately, and I wanted to share my heart on it because hypocrisy is the biggest reason I see young people rejecting faith or church involvement.

It really bothers me that some Christians promote Kid Rock as this “acceptable” or even “faith-friendly” alternative to Bad Bunny for the Super Bowl halftime show. Don’t get me wrong—I’m not here to defend every aspect of Bad Bunny’s music or persona, but the double standard feels like it’s missing the mark on what it means to discern good from evil.

Take Isaiah 5:20: “Woe to those who call evil good and good evil, who put darkness for light and light for darkness, who put bitter for sweet and sweet for bitter.” This verse hits hard for me right now. It’s a warning against blurring lines and justifying things that don’t align with God’s standards just because they fit our cultural or political preferences.

For example, Franklin Graham publicly praised Turning Point USA’s “All-American Halftime Show” featuring Kid Rock, saying it would be “celebrating family and faith.” One Million Moms, a conservative Christian group, is actively urging believers to boycott Bad Bunny and tune into Kid Rock’s performance instead, framing it as a celebration of “faith, family, and freedom.” Even TBN, a major Christian network, is airing the concert.

But let’s be real: Kid Rock’s catalog is full of explicit lyrics, profanity, and even songs that glorify underage relationships. How is that “good” or family-friendly? Bad Bunny gets called out for supporting LGBTQ+ causes or being “political,” but Kid Rock’s history of objectifying women, heavy drinking anthems, and crude content gets a pass because he’s seen as “patriotic” or aligned with certain views? It feels like we’re calling evil good just to own the other side.

I’m not saying we can’t enjoy music or events, but as followers of Christ, we need to be consistent. If we’re boycotting one for moral reasons, we can’t promote another who’s arguably just as problematic. Isaiah 5:20 reminds us to call things what they are, without twisting them to fit our biases.

I’m not telling anyone what to watch or not watch here, that’s up to you and your conscience. What I am saying is just be honest about why you’re watching it.